Mashable is the largest independent tech site on the web and boasts 12 million unique visitors every month. It publishes around 30 articles a day – an almost chaotic amount of news for tech fans to keep on top of.

So in an attempt to order some of the chaos, they are implementing a new community based layer that will help personalise your Mashable experience – called “Follow”.

It intends to battle both the information overload and the fragmentation of the internet experience by centralizing the news experience and integrating it with the social elements.

The key features are:

  • A profile page which you can sync with your other social networks and use to connect with other community members.
  • A customised feed of stories based on stories where you click the “follow” button.
  • A one button sharing tool to publish Mashable stories to all your social networks simultaneously.
  • A game like reward system that awards people badges and other incentives to share and contribute to discussions.

As Pete Cashmore, Mashable’s founder and CEO, states : “Beyond personalization, we believe that curation is the next great wave in news, and empowering our community to choose the news of the day is the ultimate aim of the Follow project.”

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