Google+ seemed to take up the lions share of my predictions for 2012. It is the most interesting and promising social network out there. Facebook, Twitter and LinkedIn all have their place, but Google+ is still surrounded by a suggestive veil of mystery. However – despite all my interest, I don’t actually use the service that much. So with a new year starting I thought I would dive in and see what pearls I can find.

Starting Over

A point raised by Ezra Klein over on Quora is that Google+ allows you a fresh  start. Furnished with all the skills you have picked up from four years of Facebook and two years of Twitter,  Google+ gives you the opportunity to ensure that people are correctly grouped and avoid any miscalculations you may have previously made.

Bookmarking

I used to be a massive fan of social bookmarking and I used to religiously save all the interesting links I found to Delicious. This changed this year for reasons that escape me. I think it was a combination of a forgotten password, a broken plugin or fears that Delicious was to close that stopped me bookmarking everything. However Google+ looks set to bring me back into good bookmarking habits.

The G+ button that you see at the top of webpages and next to search results act as a one click bookmarking function that saves the page you are viewing to your public or private +1 page (here’s mine).

The problems are that you cannot tag links like you could in Delicious and you cannot currently perform searches on your list of +1’s. I imagine this will all be changed soon, and you will be able to search your +1 bookmarks from the Google homepage. After all, Google intends your +1 page to be ‘the place you’ll go to personally manage the ever-expanding record of things you love around the web‘.

Subscribing

Every so often I need to give my Google RSS reader a clean out. I am constantly following new websites and removing others from my feed. On Facebook – I am careful to follow only a few websites and brands in order to ensure my Facebook news feed doesn’t get clogged.

However, when I am subscribing using Google Circles I am instantly encouraged to categorize each subscription. I can have a tech news circle, a recipe circle and film circle. I can have a circle dedicated to particular thinkers and a circle for particular colleagues. And – I can drop people and websites in and out of circles with ease.

You could argue that this is not much different to Twitter lists. Yet things seem easier and more integrated with Google than it does with Twitter.  It is also easier to have longer and sustained conversations around a post than is possible with Twitter’s 140 character limit. The Google+ feed is also more visual and exciting than with other social networks.

Connecting

Google are search – so it makes sense that searching for people on Google+ should be perfect. There is already a directory that has indexed over 31 million users called FindPeopleonPlus which allows you to restrict a search by the profile information logged by Google. This kind of people search is something lacking in Twitter.

The Google+ profile is also something that will become increasingly important. Unlike Twitter which restricts you to 140 characters – Google lets you create a full profile that will act as your shop window to all of your Google activity.

In conclusion

Google+ is going to be the most public of your social network profiles. It will be fully indexed and come up early on Google search. It is also going to serve as an infrastructure behind all of Google’s applications. It is also going to radically redefine what it means to search the internet – as my next post on the world of social search will explore

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