Today offered a glimpse of a truly amazing future for conscientious shoppers that want to boycott products.
A team of anti-SOPA activists (read about the Stop Online Piracy Act here) have created an app that allows you to scan a barcode from a product and see whether the product is made by one of the 800 SOPA supporting companies.
It works by automatically checking a product against a database of companies. If the scanned product comes from a SOPA supporting company, then a big red ‘x’ is displayed on the screen – enabling the shopper to chose not to purchase.
The idea behind the boycott app is brilliant and could be applied to anything. Simply change the list of companies in the database to whoever you want. If, for example, you want to boycott GlaxoSmithKlein after hearing about their exploitative and illegal vaccine tests that killed 14 babies – you could add them to your ‘boycott list’. Don’t like Coca-Cola for any of their irresponsible acts – add them to the list.
In a world where mobile app’s seem to be the domain of marketers – it is refreshing to see mobile technology being used by activists to empower consumers and help hold corporations accountable.
Ideally this tool should become opensource so that any activists or consumers can create their own unique database of companies to use with the app. Campaigning groups could make lists for supporters to upload to the boycott app. It could even be used to discover things about products when in a store – e.g. this cereal manufacturer CEO kills baby seals or this fashion designer has links to the far right.
Barcode scanning is something that is set to become more popular among consumers. This app is the latest incarnation of a broader trend of scanning technology. Amazon recently released a popular mobile ‘Price Check’ app that encourages consumers to scan products they come across in bricks and mortar stores and receive a discount if they buy the product online through the Amazon app.
You could argue that the time it takes to scan every item of a weekly supermarket shop would be a barrier. However, jump a year or so in the future and every item will contain a RFID (radio frequency identification) chip, which is a superior and more efficient method of identifying objects than a normal barcode.
Then the same kind of friction-less technology we are seeing with Facebook will be a part of our shopping experience. Put a product in your shopping basket and your phone will give you a little alert if it is to be boycotted. Check out this ubercool video on the RFID future of shopping to get what I mean.